My role on the project:
Designer / Art Director
_______
This is where my introductory write-up on the project goes. Get centered and ground myself in the moment. Free type about what happened and the nuance and then edit later. Keep it simple, stupid. Keep it high level.
After The Musicland Group® was bought out by Best Buy in 2002, I was one of the lucky ones who were asked if I wanted to join the Best Buy Advertising team. Of course, I said, "yes!" I started as an Art Director for covers and inside spreads and worked on this program until 2010. Those were good times. How many pounds of content can you fit into the bag? It was like getting paid to play Tetris but with product, specs and price. We worked hard, sometimes staying until midnight to meet deadline. The Black Friday ad was our premiere ad of the year. It was so much fun to see customers clutching the ad while they sat in their tents lined up to get the Black Friday Door Busters. This is when Black Friday was an in-person immersive event.
When I joined the team in 2002, the Best Buy Sunday ad insert had a print circulation of 58.6 million. That's a lot of eyeballs! Despite the success of the print ad program, readership was declining. The weekly ad was no longer generating the kind of attention we wanted and getting seen by the types of audiences we needed so this lower-value work was outsourced to agencies who were able to take our learnings and make it a turn-key effort. I moved on to bigger and better Best Buy creative work.
After The Musicland Group® was bought out by Best Buy in 2002, I was one of the lucky ones who were asked if I wanted to join the Best Buy Advertising team. Of course, I said, "yes!" I started as an Art Director for covers and inside spreads and worked on this program until 2006. Those were good times. How many pounds of content can you fit into the bag? It was like getting paid to play Tetris but with product, specs and price. We worked hard, sometimes staying until midnight to meet deadline. The Black Friday ad was our premiere ad of the year. It was so much fun to see customers clutching the ad while they sat in their tents lined up to get the Black Friday Door Busters. This is when Black Friday was an in-person immersive event.
When I joined the team in 2002, the Best Buy Sunday ad insert had a print circulation of 58.6 million. That's a lot of eyeballs! Despite the success of the print ad program, readership was declining. The weekly ad was no longer generating the kind of attention we wanted and getting seen by the types of audiences we needed so this lower-value work was outsourced to agencies who were able to take our learnings and make it a turn-key effort. I moved on to bigger and better Best Buy creative work.
After The Musicland Group® was bought out by Best Buy in 2002, I was one of the lucky ones who were asked if I wanted to join the Best Buy Advertising team. Of course, I said, "yes!" I started as an Art Director for covers and inside spreads and worked on this program until 2006. Those were good times. How many pounds of content can you fit into the bag? It was like getting paid to play Tetris but with product, specs and price. We worked hard, sometimes staying until midnight to meet deadline. The Black Friday ad was our premiere ad of the year. It was so much fun to see customers clutching the ad while they sat in their tents lined up to get the Black Friday Door Busters. This is when Black Friday was an in-person immersive event.
When I joined the team in 2002, the Best Buy Sunday ad insert had a print circulation of 58.6 million. That's a lot of eyeballs! Despite the success of the print ad program, readership was declining. The weekly ad was no longer generating the kind of attention we wanted and getting seen by the types of audiences we needed so this lower-value work was outsourced to agencies who were able to take our learnings and make it a turn-key effort. I moved on to bigger and better Best Buy creative work.