My role on the project:
Designer / Art Director
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This is where my introductory write-up on the project goes. Get centered and ground myself in the moment. Free type about what happened and the nuance and then edit later. Keep it simple, stupid. Keep it high level. Transoms. Shippers. End Cap and Inline. POP. Interactive Display. Pricing. Image Guidelines. Look Book. 
This is where my introductory write-up on the project goes. Get centered and ground myself in the moment. Free type about what happened and the nuance and then edit later. Like Katie wisely said: Keep it simple, stupid. Don't include too much copy.